Marketing and Strategy for Target Customer and Market Segments

Question: Discuss about theMarketing and Strategy for Target Customer and Market Segments. Answer: The smith family is an independent Australia non-profit organization. The main aim of this charity to develop opportunities for disadvantage children and their family so that they can encourage them to participate in the society and to participate, it uses the tool of education. The marketing concept is considered as the philosophy which is being used to analyze the needs of the customers and after that it takes decision for the purpose to satisfy those needs in the environment of competition. It implements the marketing concept which covers the needs of clients and tries to resolve their query as soon as possible (Smith, 2008). It started a literacy and learning programs which is the exchange taking place. Learning life programs has the power to change the lives through breaking the cycle of disadvantage. It is the program which support practically, emotionally and financially. It starts to give support from early year children to primary and high school. They get profit from runnin g learning programs for the disadvantage children and for running this the corporate partners of smith family, trusts and foundations and the government partnership spent almost 82 cents to help disadvantaged children so that they can participate in the program of education. Yes, these activities are applying the marketing concept because the main aim of marketing concept is to develop the strategy in which users of their services can be benefitted. Learning and development program is the initiation from the smith family which give outcomes in the form of satisfaction of its users (Urquhart and Wearing, 2017). Billabong is an Australian clothing industry which gives lot of information to its consumers regarding surfing, skiing and skating industries. Billabong was able to acquire mingling youth labels such as Nixon watches, element, RVCA, Palmers surf gear to fortify market share. The information give by Billabong is able to build relationship with targeted customers. It has been analyzed that Billabong won fashion award for the most popular brand of female youth brand. It is the concept of Billabong to continuously evaluate the procedure of showcase its brand in the latest market trends. To achieve this concept, Billabong focuses on fewer but better concept as crucial to every interaction (Payne, 2014). It is the aim of Billabong to targeted and effective form of interaction channel with customers. Its relevancy regarding concept of surfing, skiing and skating industries help to build the relationship with its target customer. Billabong is belief in invest in the platforms globally so tha t it would become easy to Billabong to focus on centricity of customers. To build the relationship, it is the effort of Billabong to provide first experience as a better experience. Billabong focuses of news and innovative ways to captivate targeted customers. Technology is an element which is helpful to remove the barriers of global shopping. This is the concept of Billabong to stay further of the curve of shopping (Mules, 2014). Nestle is the world leading company in the field of nutrition, wellness and health. The latest news of Nestle is to win the kitchen kart to help Aussie Kids eat more veggies. It is the program which is giving the chance of primary schools to win the kitchen Kart. It involves the mobile teaching kitchen which is helpful to deliver the nutrition and the education of cooking. Nescafe Gold Organism is the latest product inspired by baritas which is announced by nestle. It is the recent product which is launched by Nestle. It consist high quality of Arabica coffee beans which is grown and harvested in the place of Peru. The coffee is sourced by ethically and has been examined by National Association for Sustainable Agriculture, Australia (NASAA). The target market of Nescafe involves basically drinkers of coffee. It included those people whom are in the need of instant and excellent coffee which should be able to stimulate the body at least within a day. It is the convenience by Nestle which provide the quick solution for the people who wants to consume coffee at home or working place. As per their targets each of target ahs specific criteria, especially for target segments of employee people or students. The market segmentation of nestle coffee is categorized in to demographic, psychographic, behavioral variables and geographic (Bharucha, 2016). Figure 1: New product of Nescafe Source: (Marret, 2017) In the context of new launching product of organic gold coffee by Nestle should be categorized as per mentioned above section. Yes, it will be successful because it is important element for each new product to know the place of demand of product. It has been evaluated that for new products of Nestle, coffee is dependent upon the geographic nature of Australia. Psychographic segmentation will be effective because it is the strategy of nestle to introduce its product in the market with reason able rate so that all level of class can afford. In the context of behavioral variables, the segmentation of gold organic Nescafe is regular or seasonal as well. The benefits of this segment will be convince, quality and economy (Hughes, 2014). It will be successful because it is based on Nestle Australia segmented their market in an effective way. It is the coffee which is made up of high quality coffee blend and it is for those customers who requires more benefits from the coffee product. It includes ground and roasted beans which brings the richness in the flavor. It will be good to nestle to know the target customers and it can be done by using the market segmentation properly. The market segmentation of Nestle is effective and systematic because it is not the first product of nestle. It is the commitment of Nestle that this new edition of coffee which is Nescafe Gold Organic, coffee lovers not only enjoys this quality of coffee beans but also get confident that fair trade has been a sustainability partner. It can be proved that the coffee farmer of coffee secures fair prices throughout its production. References Bharucha, J., 2016, Cadbury Vs Nestle: A Study of The Chocolate War. International Journal of Research in Social Sciences, 6(9), pp.609-620. Hughes, D., 2014, European Food Marketing: Adding Value in Mature Food Markets through Market Segmentation and Product Differentiation. EuroChoices, 13(2), pp.20-26. Marret, L, 2017, Nestls new barista-inspired coffee, retrieved on 18th August 2017 from: https://c-store.com.au/2017/05/22/nestles-new-barista-inspired-coffee/. Mules, R., 2014, Exporting for success: How small and large businesses negotiate the task. Busidate, 22(3), p.2. Payne, A., 2014, Selling surf, sun and fitness: Queensland's mass-market fashion. Fashion Archives, 2014(9). Smith, M., 2008, Differences between family and non-family SMEs: A comparative study of Australia and Belgium. Journal of Management Organization, 14(1), pp.40-58. Urquhart, R. and Wearing, M., 2017, Organisational Change in Non-Profit Human Services: Reflections on a Collaborative Action Research Approach to Working with Child, Youth, and Family Organisations. InThe Palgrave International Handbook of Action Research(pp. 545-561). Palgrave Macmillan US.